Privacy Policy

How We Use Your Information

This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use our website, purchase our eSIM products, or access our services.

We may update this Privacy Policy from time to time to reflect changes in our business practices, legal requirements, or the services we offer. Any updates will be published on our website with the revised effective date.

Collection of Your Personal Information

We collect personal information when you:

• Create an account with us. 
• Purchase or activate an eSIM or other products and services. 
• Visit or use our website or mobile application. 
• Contact our customer support team with questions, feedback, or complaints. 
• Subscribe to newsletters, promotional communications, or other marketing materials. 
• Participate in surveys, competitions, or promotional campaigns. 

Where permitted by law, we may also receive information about you from trusted third parties, including:

• Payment service providers 
• Identity verification providers 
• Fraud prevention agencies 
• Credit reference agencies (where applicable) 
• Business partners and distributors 
• Publicly available sources 

Cookies and Similar Technologies

Our website uses cookies and similar technologies to improve your browsing experience, remember your preferences, analyse website performance, and provide personalised content and advertising where permitted.

Cookies may help us:

• Remember your preferences for future visits. 
• Keep you signed in to your account. 
• Understand how visitors use our website. 
• Improve website functionality and performance. 
• Protect the security of our services. 

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our website and services.

For more information, please refer to our Cookie Policy.

Information We Collect

Depending on the services you use, we may collect the following categories of personal information.

Personal Details

• Full name 
• Postal address 
• Email address 
• Telephone number 
• Date of birth (where required) 
• Country of residence 

Payment Information

When you purchase our services, we may collect:

• Billing address 
• Payment confirmation 
• Transaction details 
• Payment method information 

Payment card details are processed securely by our authorised payment providers. We do not store your complete payment card information.

Account Information

We may collect information relating to your account, including:

• Account number 
• Order history 
• Subscription details 
• eSIM activation records 
• Top-up history 
• Billing and payment history 
• Customer preferences 

Customer Communications

If you contact us, we may keep records of:

• Emails 
• Live chat conversations 
• Customer support tickets 
• Telephone calls (where legally permitted) 
• Feedback and complaints 

Technical and Usage Information

When you use our services, we may collect technical information such as:

• IP address 
• Device type 
• Operating system 
• Browser type 
• Mobile device identifiers 
• Application version 
• Log files 
• Diagnostic information 

Network and Service Usage

To provide and maintain our telecommunications services, we may process information relating to your use of the network, including:

• eSIM activation information 
• ICCID and other SIM identifiers 
• Mobile network operator information 
• Data usage 
• Roaming status 
• Approximate location based on network connection 
• Service quality and network performance 
• Dates and times of service usage 

Where applicable, telecommunications metadata (such as call records, message routing information, and internet session details) may be processed solely for service delivery, billing, fraud prevention, regulatory compliance, and network management. We do not monitor or record the content of your communications unless required by law.

How We Use Your Personal Information

We use your personal information for legitimate business purposes, including to:

• Provide, activate, and manage your eSIM and connectivity services. 
• Process orders, payments, renewals, and refunds. 
• Verify your identity where required. 
• Deliver customer support and respond to your enquiries. 
• Manage your account and maintain accurate records. 
• Notify you about important service updates or changes. 
• Improve our website, products, and customer experience. 
• Monitor network performance and maintain service quality. 
• Detect, investigate, and prevent fraud, abuse, unauthorised access, and other unlawful activities. 
• Comply with legal, regulatory, and contractual obligations. 
• Conduct internal reporting, analytics, and business planning. 
• Develop new products and services based on customer usage patterns. 
• Personalise your experience and recommend products or services that may be relevant to you. 
• Send marketing communications where you have provided consent or where otherwise permitted by applicable law. You may opt out of marketing communications at any time. 

Location Information

To provide mobile connectivity services, we may process your approximate location based on your connection to mobile network infrastructure, such as the nearest cellular tower or network access point.

This information is used for purposes including:

• Delivering telecommunications services. 
• Network management and optimisation. 
• Troubleshooting technical issues. 
• Fraud detection. 
• Regulatory compliance. 

Your approximate location may change as your device moves between network coverage areas.

Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, including providing our services, complying with legal and regulatory obligations, resolving disputes, enforcing our agreements, and protecting our legitimate business interests.

Where retention periods are prescribed by applicable law, we will retain your information for the required period. Once personal information is no longer needed, it will be securely deleted, anonymised, or otherwise disposed of in accordance with our data retention policies.

Sharing Your Personal Information

We may share your personal information with trusted third parties where necessary to provide our services, comply with legal obligations, or support our legitimate business operations. These parties may include:

• Mobile network operators, connectivity providers, and eSIM platform partners that enable the delivery of our telecommunications services. 
• Payment processors and financial institutions that securely process payments and refunds. 
• Identity verification, fraud prevention, credit assessment, and risk management providers, where applicable. 
• Customer support providers, cloud hosting providers, IT service providers, and other technology partners that help us operate and improve our services. 
• Professional advisers, including legal, accounting, and audit firms. 
• Debt collection agencies or recovery service providers where outstanding payments need to be recovered. 
• Law enforcement agencies, regulatory authorities, courts, government bodies, or other public authorities where disclosure is required or permitted by applicable law. 
• Emergency service providers where required to support emergency communications or to comply with legal or regulatory obligations, including providing approximate location information where applicable. 

We may also disclose personal information where we believe it is necessary to:

• Prevent, detect, or investigate fraud, cybercrime, or other unlawful activities. 
• Protect the rights, property, safety, or security of our customers, employees, business partners, or the public. 
• Enforce our Terms and Conditions or other contractual agreements. 
• Establish, exercise, or defend legal claims. 

We do not sell or rent your personal information to third parties for their own marketing purposes.

International Data Transfers

As an international eSIM provider, we may transfer your personal information to affiliated companies, service providers, or business partners located in countries outside your country or region of residence.

These transfers may occur when:

• Our cloud infrastructure or data centres are located in another country. 
• We engage international service providers or business partners. 
• You access or use our services while travelling internationally. 
• Mobile network operators located in other countries provide connectivity services to you. 

Where required by applicable law, we implement appropriate safeguards to protect your personal information during international transfers. These safeguards may include Standard Contractual Clauses (SCCs), the UK International Data Transfer Agreement (IDTA), adequacy decisions, or other legally recognised transfer mechanisms.

Protecting Your Personal Information

We are committed to protecting your personal information and maintaining appropriate technical and organisational security measures to prevent unauthorised access, disclosure, alteration, loss, or destruction.

Our security measures include, where appropriate:

• Encryption of personal information during transmission and, where appropriate, at rest. 
• Secure authentication and access controls. 
• Firewalls, intrusion detection systems, and network monitoring. 
• Regular security assessments, vulnerability testing, and software updates. 
• Employee training on privacy and information security. 
• Confidentiality obligations for employees and contractors. 

Where we engage third-party service providers to process personal information on our behalf, we require them to implement appropriate security measures and process personal information only in accordance with our documented instructions and applicable data protection laws. We may conduct audits or other assessments where appropriate to verify compliance.

Although we take reasonable steps to protect your information, no method of transmitting data over the internet or storing electronic information can be guaranteed to be completely secure. Accordingly, while we strive to protect your personal information using industry-standard practices, we cannot guarantee absolute security.

Your Privacy Rights

Depending on your location and the applicable privacy laws, you may have the right to:

• Request access to the personal information we hold about you. 
• Request correction of inaccurate or incomplete personal information. 
• Request deletion of your personal information, subject to applicable legal exceptions. 
• Request restriction of the processing of your personal information. 
• Object to certain types of processing, including direct marketing. 
• Withdraw your consent where processing is based on your consent. 
• Request a copy of your personal information in a portable format where applicable. 
• Lodge a complaint with the relevant data protection or privacy regulator. 

To exercise any of your privacy rights, please contact us using the contact details provided in this Privacy Policy. We may request additional information to verify your identity before processing your request.

Where applicable under data protection law, we will generally respond to your request within the legally required timeframe. In most cases, requests are processed free of charge, although we may charge a reasonable fee or refuse a request where it is manifestly unfounded, excessive, or repetitive, as permitted by applicable law.

If you believe that any personal information we hold about you is inaccurate or incomplete, please contact us promptly so that we can update or correct our records.